For PLAIN+’s “jhon” campaign, we blended modern urban menswear with an industrial-chic aesthetic, utilizing a textured concrete backdrop and bold set pieces like a vibrant red locker. Overseeing the end-to-end visual production, my role was to capture this effortlessly cool, contemporary vibe across both still photography and video. I shot and edited the final assets to highlight the garment’s versatile textures within the curated environment, delivering a cohesive digital media package perfectly tailored to the brand’s modern audience.