For MSMO Men’s “Eiji” campaign, we showcased the versatility of their textured shirts through contrasting, retro-inspired set designs. Managing the full visual production, my role was to direct, shoot, and edit both still and motion assets across two distinct environments—balancing a relaxed, earthy aesthetic with bold, cinematic moodiness. By adapting the lighting and camera work to fit each narrative, I delivered a cohesive digital media package that highlights the garment’s tactile details and perfectly communicates the brand’s “unapologetically refined” identity.