For MSMO Men’s “Eternal Grounded” campaign, we juxtaposed contemporary minimalist menswear against a moody, classic painted canvas backdrop. Overseeing the full visual production, my role was to direct, shoot, and edit both still and motion assets to highlight this artistic take on urban workwear. I utilized stark geometric set pieces and modern props to create a striking contrast with the traditional setting. The final, cohesive digital media package perfectly translates the brand’s sophisticated aesthetic for the modern, style-conscious professional.