For Prasstica’s “Mundane Morning” campaign, we juxtaposed bold, eclectic streetwear against a gritty, raw concrete backdrop to capture a fearless urban aesthetic. My role was to shoot and edit the visual narrative, focusing on the vibrant clash of textures, bold colors, and avant-garde styling. I utilized the starkness of the stairwell and balcony settings to elevate the edgy details of the garments. The final, highly stylized still imagery perfectly translates the brand’s daring, contemporary streetwear identity into a striking digital campaign.