Playdate
For Queen Kids’ “Playdate” campaign, we focused on a clean, minimalist aesthetic to evoke childhood innocence and comfort. Shot against a bright, light-colored studio backdrop, my role as Videographer was to capture the wholesome, gentle atmosphere of the set in motion. I focused on the natural, playful interactions between the talent and the props, utilizing the bright, even lighting to deliver soft, engaging video assets that perfectly highlight the brand’s modern, neutral-toned apparel line.
Vino
For MSMO Men’s “Vino” campaign, we blended contemporary menswear with nostalgic, earthy undertones by incorporating curated vintage props and a muted olive backdrop. Managing the end-to-end visual production, my role was to capture the sophisticated, retro-inspired styling across both photography and video. I shot and fully edited a cohesive digital package that feels relaxed yet refined, seamlessly translating the garment’s elevated lifestyle aesthetic for the brand’s modern audience.
Kelly
For Asoka Fashion’s “Kelly” campaign, we highlighted their new polka dot jacket and shirt line by capturing the essence of high-class casual wear. My role was to shoot and cut a visual narrative that reflected an elevated, everyday woman’s lifestyle. I filmed and edited the final assets to feel elegant, effortlessly chic, and perfectly aligned with the brand’s sophisticated aesthetic.
Verlyn
For Asoka Fashion’s “Verlyn” campaign, we used a bustling padel club as the backdrop to launch their new sports tank top. My role was to capture and cut the visual story, focusing on the intersection of style and athletic performance. I shot and edited the final assets to feel bold, energetic, and perfectly tailored for the brand’s fast-moving digital audience.
Mundane Morning
For Prasstica’s “Mundane Morning” campaign, we juxtaposed bold, eclectic streetwear against a gritty, raw concrete backdrop to capture a fearless urban aesthetic. My role was to shoot and edit the visual narrative, focusing on the vibrant clash of textures, bold colors, and avant-garde styling. I utilized the starkness of the stairwell and balcony settings to elevate the edgy details of the garments. The final, highly stylized still imagery perfectly translates the brand’s daring, contemporary streetwear identity into a striking digital campaign.
Caleb
For the “Caleb” campaign, we utilized the retro, energetic atmosphere of a bowling alley as our creative backdrop. Serving as the end-to-end Visual Producer, my role was to direct and capture both still photography and motion on set, followed by full post-production editing. I shot and edited a cohesive, multi-format digital package, focusing on the dynamic lighting and playful aesthetic of the location to deliver a unified, high-impact brand narrative across all final assets.
Keira
For MSMO’s “Keira” campaign, we framed modern modest fashion within a sleek office environment to highlight sophisticated, empowering workwear. Acting as the 2nd Photographer, my role was to support the primary visual narrative by capturing dynamic alternative angles and intricate garment details within the minimalist workspace. I focused on translating the crisp styling and confident executive presence into polished still imagery. The final assets seamlessly blend high-end fashion with professional ambition, delivering a chic, commanding visual package tailored for the modern working woman.
Karima
For Shaybee’s “Karima” campaign, we utilized minimalist interior backdrops to showcase a sophisticated, contemporary approach to modest fashion. My role was to shoot and edit the visual narrative, utilizing soft lighting and striking depth-of-field to highlight both detailed individual styling and intimate group dynamics. I delivered a cohesive, highly polished package of still imagery that perfectly translates the apparel’s quiet grace, empowerment, and refined versatility for the modern Muslim woman.
Andrew
For MSMO Men’s “Andrew” campaign, we staged a serene outdoor café scene to capture a refined, leisurely aesthetic. Tasked with the complete visual production, my role was to shoot and cut both still and motion assets that highlighted the garment’s balance between comfort and character. I focused on the sunlit, intellectual charm of the environment, delivering a cohesive digital media package that perfectly translates the brand’s sophisticated, effortless lifestyle for their modern audience.
Jhon
For PLAIN+’s “jhon” campaign, we blended modern urban menswear with an industrial-chic aesthetic, utilizing a textured concrete backdrop and bold set pieces like a vibrant red locker. Overseeing the end-to-end visual production, my role was to capture this effortlessly cool, contemporary vibe across both still photography and video. I shot and edited the final assets to highlight the garment’s versatile textures within the curated environment, delivering a cohesive digital media package perfectly tailored to the brand’s modern audience.