Kelly
For Asoka Fashion’s “Kelly” campaign, we highlighted their new polka dot jacket and shirt line by capturing the essence of high-class casual wear. My role was to shoot and cut a visual narrative that reflected an elevated, everyday woman’s lifestyle. I filmed and edited the final assets to feel elegant, effortlessly chic, and perfectly aligned with the brand’s sophisticated aesthetic.
Verlyn
For Asoka Fashion’s “Verlyn” campaign, we used a bustling padel club as the backdrop to launch their new sports tank top. My role was to capture and cut the visual story, focusing on the intersection of style and athletic performance. I shot and edited the final assets to feel bold, energetic, and perfectly tailored for the brand’s fast-moving digital audience.
Mundane Morning
For Prasstica’s “Mundane Morning” campaign, we juxtaposed bold, eclectic streetwear against a gritty, raw concrete backdrop to capture a fearless urban aesthetic. My role was to shoot and edit the visual narrative, focusing on the vibrant clash of textures, bold colors, and avant-garde styling. I utilized the starkness of the stairwell and balcony settings to elevate the edgy details of the garments. The final, highly stylized still imagery perfectly translates the brand’s daring, contemporary streetwear identity into a striking digital campaign.
Keira
For MSMO’s “Keira” campaign, we framed modern modest fashion within a sleek office environment to highlight sophisticated, empowering workwear. Acting as the 2nd Photographer, my role was to support the primary visual narrative by capturing dynamic alternative angles and intricate garment details within the minimalist workspace. I focused on translating the crisp styling and confident executive presence into polished still imagery. The final assets seamlessly blend high-end fashion with professional ambition, delivering a chic, commanding visual package tailored for the modern working woman.
Karima
For Shaybee’s “Karima” campaign, we utilized minimalist interior backdrops to showcase a sophisticated, contemporary approach to modest fashion. My role was to shoot and edit the visual narrative, utilizing soft lighting and striking depth-of-field to highlight both detailed individual styling and intimate group dynamics. I delivered a cohesive, highly polished package of still imagery that perfectly translates the apparel’s quiet grace, empowerment, and refined versatility for the modern Muslim woman.
First Class
For Sarcasm’s “First Class” fragrance campaign, we established a moody, sophisticated atmosphere to evoke themes of exclusivity and romantic allure. My role as Photographer was to capture the intimate dynamic between the talent while seamlessly highlighting the sleek product design. Utilizing dramatic emerald-green lighting, I shot cinematic, highly polished stills that perfectly translate the brand’s magnetic, high-end aesthetic into striking visual assets.
Pinky Rush
For Nita’s “Pinky Rush” campaign, we embraced a hyper-feminine, Harajuku-inspired aesthetic against a monochromatic pastel pink backdrop. My role was to shoot and edit the visual narrative, balancing the soft, doll-like styling with the bold contrast of chunky black platform sandals. I focused on capturing quirky, playful details—from the dramatic makeup to whimsical accessories—to deliver a highly stylized package of still imagery. The final assets perfectly translate the brand’s youthful, distinct identity into a striking, fashion-forward narrative.