Eiji
For MSMO Men’s “Eiji” campaign, we showcased the versatility of their textured shirts through contrasting, retro-inspired set designs. Managing the full visual production, my role was to direct, shoot, and edit both still and motion assets across two distinct environments—balancing a relaxed, earthy aesthetic with bold, cinematic moodiness. By adapting the lighting and camera work to fit each narrative, I delivered a cohesive digital media package that highlights the garment’s tactile details and perfectly communicates the brand’s “unapologetically refined” identity.
Oliver
For MSMO Men’s “Oliver” campaign, we contrasted clean menswear against a raw wooden backdrop to establish a rugged yet refined aesthetic. Tasked with shooting and cutting the entire visual story, I focused on the garment’s minimalist details and the model’s understated confidence. I shot and edited a cohesive, multi-format media package—blending still photography with dynamic motion assets—that perfectly communicates the brand’s “quietly premium” identity to the modern gentleman.
Nolan
For MSMO Men’s “Nolan” campaign, we highlighted their elevated everyday menswear by blending relaxed comfort with sharp, modern sophistication. Set against a striking deep-red backdrop, my role was to direct and capture both still photography and video, followed by full post-production editing. I focused on emphasizing the garment’s crisp styling and subtle design upgrades. I delivered a sleek, cohesive visual package that perfectly translates the brand’s contemporary aesthetic to engage their fast-moving digital audience.
First Class
For Sarcasm’s “First Class” fragrance campaign, we established a moody, sophisticated atmosphere to evoke themes of exclusivity and romantic allure. My role as Photographer was to capture the intimate dynamic between the talent while seamlessly highlighting the sleek product design. Utilizing dramatic emerald-green lighting, I shot cinematic, highly polished stills that perfectly translate the brand’s magnetic, high-end aesthetic into striking visual assets.
Flatlays
A flat lay is a style of photograph where items are arranged on a flat surface and shot from directly above, giving a bird’s-eye or top-down view
Eternal Grounded
For MSMO Men’s “Eternal Grounded” campaign, we juxtaposed contemporary minimalist menswear against a moody, classic painted canvas backdrop. Overseeing the full visual production, my role was to direct, shoot, and edit both still and motion assets to highlight this artistic take on urban workwear. I utilized stark geometric set pieces and modern props to create a striking contrast with the traditional setting. The final, cohesive digital media package perfectly translates the brand’s sophisticated aesthetic for the modern, style-conscious professional.
Pinky Rush
For Nita’s “Pinky Rush” campaign, we embraced a hyper-feminine, Harajuku-inspired aesthetic against a monochromatic pastel pink backdrop. My role was to shoot and edit the visual narrative, balancing the soft, doll-like styling with the bold contrast of chunky black platform sandals. I focused on capturing quirky, playful details—from the dramatic makeup to whimsical accessories—to deliver a highly stylized package of still imagery. The final assets perfectly translate the brand’s youthful, distinct identity into a striking, fashion-forward narrative.