Vino
For MSMO Men’s “Vino” campaign, we blended contemporary menswear with nostalgic, earthy undertones by incorporating curated vintage props and a muted olive backdrop. Managing the end-to-end visual production, my role was to capture the sophisticated, retro-inspired styling across both photography and video. I shot and fully edited a cohesive digital package that feels relaxed yet refined, seamlessly translating the garment’s elevated lifestyle aesthetic for the brand’s modern audience.
Caleb
For the “Caleb” campaign, we utilized the retro, energetic atmosphere of a bowling alley as our creative backdrop. Serving as the end-to-end Visual Producer, my role was to direct and capture both still photography and motion on set, followed by full post-production editing. I shot and edited a cohesive, multi-format digital package, focusing on the dynamic lighting and playful aesthetic of the location to deliver a unified, high-impact brand narrative across all final assets.
Andrew
For MSMO Men’s “Andrew” campaign, we staged a serene outdoor café scene to capture a refined, leisurely aesthetic. Tasked with the complete visual production, my role was to shoot and cut both still and motion assets that highlighted the garment’s balance between comfort and character. I focused on the sunlit, intellectual charm of the environment, delivering a cohesive digital media package that perfectly translates the brand’s sophisticated, effortless lifestyle for their modern audience.
Jhon
For PLAIN+’s “jhon” campaign, we blended modern urban menswear with an industrial-chic aesthetic, utilizing a textured concrete backdrop and bold set pieces like a vibrant red locker. Overseeing the end-to-end visual production, my role was to capture this effortlessly cool, contemporary vibe across both still photography and video. I shot and edited the final assets to highlight the garment’s versatile textures within the curated environment, delivering a cohesive digital media package perfectly tailored to the brand’s modern audience.
Eiji
For MSMO Men’s “Eiji” campaign, we showcased the versatility of their textured shirts through contrasting, retro-inspired set designs. Managing the full visual production, my role was to direct, shoot, and edit both still and motion assets across two distinct environments—balancing a relaxed, earthy aesthetic with bold, cinematic moodiness. By adapting the lighting and camera work to fit each narrative, I delivered a cohesive digital media package that highlights the garment’s tactile details and perfectly communicates the brand’s “unapologetically refined” identity.
Oliver
For MSMO Men’s “Oliver” campaign, we contrasted clean menswear against a raw wooden backdrop to establish a rugged yet refined aesthetic. Tasked with shooting and cutting the entire visual story, I focused on the garment’s minimalist details and the model’s understated confidence. I shot and edited a cohesive, multi-format media package—blending still photography with dynamic motion assets—that perfectly communicates the brand’s “quietly premium” identity to the modern gentleman.
Nolan
For MSMO Men’s “Nolan” campaign, we highlighted their elevated everyday menswear by blending relaxed comfort with sharp, modern sophistication. Set against a striking deep-red backdrop, my role was to direct and capture both still photography and video, followed by full post-production editing. I focused on emphasizing the garment’s crisp styling and subtle design upgrades. I delivered a sleek, cohesive visual package that perfectly translates the brand’s contemporary aesthetic to engage their fast-moving digital audience.
First Class
For Sarcasm’s “First Class” fragrance campaign, we established a moody, sophisticated atmosphere to evoke themes of exclusivity and romantic allure. My role as Photographer was to capture the intimate dynamic between the talent while seamlessly highlighting the sleek product design. Utilizing dramatic emerald-green lighting, I shot cinematic, highly polished stills that perfectly translate the brand’s magnetic, high-end aesthetic into striking visual assets.
Eternal Grounded
For MSMO Men’s “Eternal Grounded” campaign, we juxtaposed contemporary minimalist menswear against a moody, classic painted canvas backdrop. Overseeing the full visual production, my role was to direct, shoot, and edit both still and motion assets to highlight this artistic take on urban workwear. I utilized stark geometric set pieces and modern props to create a striking contrast with the traditional setting. The final, cohesive digital media package perfectly translates the brand’s sophisticated aesthetic for the modern, style-conscious professional.